06 April 2012

How To Make Your Message More Compelling In An Interview

Although the title of this article proceeds with the assumption that the information about to be shared with you can only be utilised during an interview, it is more to highlight the relevance to the nature of this blog which is about essential tips for job hunters searching for work and job opportunities. This information can in fact be used in many areas of our lives especially when it comes to the employment market.

I have come to the conclusion that one of the most powerful forms of communication is the simplicity that comes with the narration of a story and the proposition behind that message to move someone to an outcome that is mutually beneficial. In my work with people looking for work, often i meet people who tell me they are looking for a job, however, so are 2.6 million people, if you live in the UK, though as i write there certainly appears to be some positive news on the job front, which is great news. The point being that, though you may be looking for work you must be prepared to explain what it is you can offer a prospective employer in terms of your skills and experience. And the best way to do this is in the form of a story, where the message is compelling, provoking and evokes a response that makes you interesting and therefore there is a desire to see you again for a perhaps a final interview or indeed to sign you up there and there!

In the bestselling book: Tell To Win, by Peter Guber, highly successful businessman whose career has spanned a multitude of industries in particular the film and entertainment industry where among other positions was chief at Columbia Pictures, co-chairman of Casablanca Records and Filmworks and also one time chairman and CEO of the mighty Sony Pictures. In his book, where he shares his experiences having worked with some of the most gifted and talented people ever to walk planet earth! He goes on to say that there is no business without story business, in that you need to move the listener, for example, why should i hire you? Is it just because you have been out of work for so long? What else can you add to that subject that will pull at their heart strings and would make them want to hire you? 'Tell To Win' is further endorsed by President Bill Clinton, 42nd President of the United States of America, and on the cover sleeve he alludes that telling a story is the best way for persuading, motivating and convincing people.

And so we must write our script, perfect it in our own minds and then walk boldly as we communicate our message to whoever we meet or intends to listen.

Femi Yusoof


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